Resume

EDUCATION

DePaul University, Chicago, IL

Master of Communication, Public Relations and Advertising Expected June 2015

United States Department of Agriculture, Washington, DC

Aspiring Leadership Program September 2003

DePaul University, Chicago, IL

Master of Public Service Management/Public Policy June 2002

Loyola University, Chicago, IL

B.A. Political Science/International Relations, Minor: Spanish January 1999

SKILLS

Proficient in the use of social media: Facebook, Twitter, Instagram, YouTube, Vine, Snapchat
Experience in media and event planning
Familiar with Cision, Sysomos, Quantcast, Compete, Radian6, Critical Mention, Tumblr, and Photoshop
Proficient in Microsoft Office, Word, Excel and PowerPoint
Fluent in verbal and written Spanish; basic knowledge of Portuguese
Top Secret/SCI Security Clearance

RELEVANT COURSE WORK

Created a mock campaign for Fruttare bars for Golin for a Public Relations course. Campaign included strategy, research and media execution.
Created a campaign strategy on Anti-violence for DePaul’s Communication Department, including primary and secondary research, video production, and poster design.
Created a campaign plan and proposal for the Joakim Noah Foundation. Campaign included doing strategy, research, and survey analysis.
Conducted an interview with Edelman CEO for Leadership and Public Relations course. Interview was selected by Gagen MacDonald and posted to their website to showcase their leadership profiles.

PROFESSIONAL EXPERIENCE

Golin, Chicago, IL 1/2015-Present

Connector Intern

Worked on Unilever brands such as Breyers, Magnum, Popsicle, Fruttare, Lipton, and I Can’t Believe It’s Not Butter and provided media outreach support, coordinated logistics, leveraged social media to identify appropriate targets, conducted research, and developed media lists to support 30 client activities.
Pitched and secured 100 stories with key bloggers and traditional media for Breyers Gelato Indulgences during the Independent Spirit Awards and Valentines Day. This campaign has generated over one billion impressions.
Developed 50 media lists, audits, and deskside backgrounders for Breyers Gelato Indulgences, Popsicle and Magnum accounts to support seasonal campaigns.
Researched and developed relationships (e.g., networking and via social media) with social media influencers for Breyers, Popsicle, Magnum, and Lipton campaigns.
Translated 30 time sensitive Unilever and DOW campaign’s key messages for traditional social media.
Supported DOW, Fellows, Humana, and McDonald’s campaigns by doing media audits, research and analysis monitoring tone and total impressions of earned content coverage.

Cook County Board Government-Office of the President, Chicago, IL 2014-Present

Advisor

Generate positive editorial coverage; including Cook County Public Safety, Hospital, Forest Preserves, Environmental Sustainability and Operations by proactive media outreach.
Provide timely and thorough responses to reactive inquiries.
Mitigate potentially negative coverage by developing strategic responses.

Work with Cook County Departments to generate positive brand and editorial coverage around key County efforts and initiatives.

Office of the Secretary of Defense (OSD), Washington, DC

Policy Analyst/Public Affairs Outreach Officer 2008- 2013

Developed strategy and successfully implemented Defense Department policy for NATO International Security Assistance Force in Afghanistan.
Drafted and provided outreach plan to the Interagency on the Defense Department policy positions/actions on the Afghanistan/Pakistan Strategic Plan.
Prepared Defense Department leaders, to include the Secretary of Defense, for over 50 hearings, 100 meetings and interactions with U.S. Congressional members and committees on NATO-Afghan issues.
Provided and managed clear direction on objectives, possible approaches, deadlines, and expected results by organizing three NATO Summits, ten NATO Defense Ministerials and 15 Regional Command Ministerials with European Allies and partners.

Office of the Secretary of Defense, South Asian Affairs, Washington, DC

Policy Analyst/Public Affairs Outreach Officer 2007- 2008

Secured congressional funding and Foreign Military Assistance for South Asian countries, particularly for Bangladesh and Nepal development programs, such as 1206 and 1207.
Developed outreach plan for Defense Department contributions for over 50 interagency meetings on humanitarian assistance efforts for Bangladesh and Nepal cyclone and earthquake disasters.
Organized 12 bilateral workshops on financial assistance with Bangladeshi and Nepalese Defense counterparts.

Office of the Secretary of Defense, Western Hemisphere Affairs, Washington, DC

Policy Analyst/Public Affairs Outreach Officer 2004- 2007

Drafted, coordinated, and provided input to significant agreements such as the Chilean Status of Forces Agreement, Presidential Waiver for Brazil’s Air Bridge Denial Program, the Defense Cooperation Agreement with Brazil and on 14 science and technology initiatives with Latin American nations.
Negotiated 20 Bilateral Working Group issues with Argentina, Paraguay and Chile and was responsible for launching productive relationships with their appropriate Ministers of Defense.

AWARDS

Luis O. Sanchez