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PR & Advertising Academic & Professional Work

#1

 

 

 

 

As a Millennial and Hispanic, I have always been interested in these two growing markets. I have experience in crisis communication, media relations, and corporate and consumer branding. 

 

I have incluided academic and professional PR and Advertising campaigns that focus on my research skills but also on work that includes Millennials, crisis communications, leadership, and previous professional experience--all key projects that have I have developed over my PR career.  Here are some samples that showcase my work:

 

  • Strong4Life Press Release

 

  • Popsicle Media Audit

 

  • Cook County One Page Profile  

 

  • Ketchum Agency Profile

 

  • U.S. Defense Department Leadership & Management Memo

 

  • Blog Assignment: Bow Ties and the Millennial Male

 

  • Pitch Letter Sample

 

  • CommunicAID Audio News Release 

   Research | Branding | Creative | Writing | Social Media | Multimedia

#2

 

Award Winning PR & Ad Campaigns

 

As a PR & Advertising student, I have had the opportunity to work on some amazing projects, such as the Fruttare campaign with Golin Harris.  This project allowed us to work on a real food campaign and gave me a look into the world of "Millennials"

 

My interview with Edelman VP, Kym White, was one of my several award-winning campaigns. It was selected by Gagen MacDonald as an exemplary PR inetrview and provided a look into what it is to be a leader in the PR world.

 

In my Media Relations class, my team and I were selected as runner-ups for a Discover Cashback Checking campaign that focused on a broad market approach that would earn both traditional and socoal media for Discover.   

 

I was also part of an award-winning team in my Advertising class for DePaul Univeristy's School of Communication Anti-Violence Campaign. 

#3

 

Work through the years...

 

Click on the Defense Departmentis icon.

 

This is a presentation that showcases my life as a government employee in Washington, D.C.  

 

The document chronicles my work while working for the U.S. Defense Department. 

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